{"id":234,"date":"2025-03-11T02:15:23","date_gmt":"2025-03-11T02:15:23","guid":{"rendered":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/?p=234"},"modified":"2025-03-11T02:15:23","modified_gmt":"2025-03-11T02:15:23","slug":"creating-nwtcs-buyer-persona-with-google-analytics","status":"publish","type":"post","link":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/it\/creating-nwtcs-buyer-persona-with-google-analytics\/","title":{"rendered":"Creating NWTC\u2019s Buyer Persona with Google Analytics"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/project-6-picture-5-1024x576.png\" alt=\"\" class=\"wp-image-235\" srcset=\"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/project-6-picture-5-1024x576.png 1024w, https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/project-6-picture-5-300x169.png 300w, https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-content\/uploads\/2025\/03\/project-6-picture-5.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The information found on NWTC\u2019s Google Analytics User Attributes Overview page provides a lot of useful details on the college&#8217;s main target audience. I think the school can use this information for creating their ideal buyer persona, which would then significantly improve the success of their marketing efforts. The data shows that 60.1% of NWTC users are women, ages 18 to 24 and who are located primarily in Ashburn and Green Bay, Wisconsin. The main active-user interests are News &amp; Politics, Technology and Media &amp; Entertainment. Knowing this, the college can focus their marketing efforts on this target audience and research which companies they could partner with that would appeal to this demographic, such as a local entertainment company. This will greatly increase the college\u2019s odds with bringing in more interested users to the school\u2019s website and leading to a higher conversion rate for enrollment.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The information found on NWTC\u2019s Google Analytics User Attributes Overview page provides a lot of useful details on the college&#8217;s main target audience. I think the school can use this information for creating their ideal buyer persona, which would then significantly improve the success of their marketing efforts. The data shows that 60.1% of NWTC &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/it\/creating-nwtcs-buyer-persona-with-google-analytics\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Creating NWTC\u2019s Buyer Persona with Google Analytics&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[10,20],"class_list":["post-234","post","type-post","status-publish","format-standard","hentry","category-it","tag-it","tag-it-2"],"_links":{"self":[{"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/comments?post=234"}],"version-history":[{"count":1,"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/234\/revisions"}],"predecessor-version":[{"id":236,"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/posts\/234\/revisions\/236"}],"wp:attachment":[{"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/media?parent=234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/categories?post=234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgroth.bitweb1.nwtc.edu\/webmgmt\/wp-json\/wp\/v2\/tags?post=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}