On NWTC’s Organic Google Search query on Google Analytics, the majority of the top organic searches for the college involve students searching for canvas. Some of the search terms frequently used are “nwtc canvas”, “canvas nwtc” and “nwtc canvas login”. The canvas link itself is difficult to remember, which is likely why these are popular organic search terms for the college. What if there was a way to make navigating to the canvas page an easier process for students? If NWTC were to provide the canvas link on the homepage, it would make navigating to canvas an easier and faster experience for students. Ideally, the link should be available towards the top of the page, so students will be able to access the link more quickly.