The information found on NWTC’s Google Analytics User Attributes Overview page provides a lot of useful details on the college’s main target audience. I think the school can use this information for creating their ideal buyer persona, which would then significantly improve the success of their marketing efforts. The data shows that 60.1% of NWTC users are women, ages 18 to 24 and who are located primarily in Ashburn and Green Bay, Wisconsin. The main active-user interests are News & Politics, Technology and Media & Entertainment. Knowing this, the college can focus their marketing efforts on this target audience and research which companies they could partner with that would appeal to this demographic, such as a local entertainment company. This will greatly increase the college’s odds with bringing in more interested users to the school’s website and leading to a higher conversion rate for enrollment.