
WooCommerce: is a free plugin tool for WordPress that offers a customizable e-commerce experience.
Pros:
- Free to use.
- Offers a lot of resources for users to help with learning how to use the plugin.
- SEO friendly.
- This plugin allows users to sell a variety of different products.
- Option to scale this plugin with other extensions and plugins available.
Cons:
- It can be difficult to learn how to use this plugin.
- Known for having technical issues.
- There have been security risks with this software.
- Hidden costs with premium themes.

Shopify: Very well known e-commerce platform that is simple to use, very scalable and offers a large variety of apps.
Pros:
- Easy to use.
- Offers numerous templates and themes to users for customizing their website design.
- Variety of apps available.
- Streamline payment process.
Cons:
- It can be expensive.
- Limited website design options for the free membership.
- There are transaction fees.
- Relays on additional apps too much, which can add to extra fees.